Docket Case Study

Summary

Docket is the Inbound Demand Platform that turns every website visitor into a real conversation, qualifying intent, booking meetings and syncing full context into the CRM. Now they’re taking that experience further. With Frameless, Docket is enhancing how they bring new faces to its AI agent, choosing Anam for best-in-market avatar realism, low latency and reliability. The bet paid off in conversion: 26.58% of visitors who landed on the experience started a conversation, up from 7.75%, a 3.4x increase in visitor-to-conversation conversion.

Industry Context

Docket is making the company website more conversational. Instead of expecting a buyer to find what they need by navigating pages or moving into a separate chat experience, Frameless puts an AI agent directly into the website.

On Docket’s own site, the agent sits in the homepage hero. Visitors can start asking questions and exploring the product as soon as they arrive. The face is an important part of that experience. Docket wanted to bring more human presence to an interaction that would otherwise happen entirely through AI.

“There’s so much where AI is taking humans out of it. I think the face, and having it be quality, really brings some of that human aspect back.”

— Lauren McHugh, Head of Marketing, Docket

Docket’s Frameless launch video

The Challenge

Docket already knew the avatar market. The team had worked with other providers, so when it came to building Frameless, it had a clear benchmark for what good looked like.

Frameless would sit directly in front of prospective buyers on Docket’s own website, raising the bar for the experience. Docket prioritised three things when evaluating the technology behind it: avatar quality, low latency and reliability. Whatever it chose also needed to work with the real-time agent infrastructure already in place.

The Solution

Docket chose Anam to power the real-time face behind Frameless.

For an experience sitting directly in front of prospective buyers, Docket wanted best-in-market realism without compromising on latency or reliability. Anam delivered that while integrating directly into Docket’s existing LiveKit infrastructure, making it straightforward to add a high-quality real-time avatar without changing the agent experience Docket had already built.

“Integrating Anam was very straightforward, and we didn’t encounter many issues. Their custom avatar capabilities are excellent and fast. The avatar quality is far superior to the alternatives.”

— Jerin Matthews, Head of Engineering, Docket

The Results

Frameless had an immediate impact on the number of website visitors starting conversations with Docket’s AI agent.

• 3.4x increase in visitor-to-conversation conversion, with 26.58% of visitors who landed on the experience starting a conversation, compared with 7.75% before launch.

• 7.2x increase in conversations day over day following the launch of Frameless.

• 41% increase in agent engagement since launch.

More visitor conversations means more opportunities to qualify buyers, book meetings and ultimately turn website traffic into pipeline.

Looking Ahead

Docket plans to bring Frameless to more customers, giving businesses the ability to bring real-time avatar experiences to their own websites. As Frameless expands, Anam will power the real-time avatars behind those experiences.

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