Privacy Policy

Last updated: 22nd August 2025

1. Introduction

At Anam.ai ("we", "our", or "us"), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy is designed to help you understand how we collect, use, disclose, and safeguard your information when you visit our website www.anam.ai (the "Site") or use our services.

As a UK-based company providing AI-powered digital persona services globally, we recognize the importance of data protection and privacy in our increasingly connected world. Our commitment to your privacy is not just a legal obligation, but a fundamental aspect of our business ethics and values. We strive to be transparent about our data practices and to give you control over your information.

2. Information We Collect

To provide you with our services and improve your experience on our Site, we collect various types of information. This information broadly falls into two categories: information you provide to us directly, and information we collect automatically.

2.1 Information You Provide to Us

When you use our services or interact with our Site, you may choose to provide us with certain information. This includes personal information such as your name and email address, which you might give us when creating an account or contacting our customer support. If you set up an account with us, we'll also store your account information, including your username and password (which is encrypted for security).

When you use our interactive demo features, we collect data about your interactions including conversation transcripts, response times, and conversation length. The conversation transcripts are stored and used exclusively for analytics and reporting purposes to help us improve our services and understand how users engage with our AI personas. We want to be clear that these transcripts are never used for training AI models. We do not store any input data from the user's webcam or other video input device.

We may also collect any feedback you provide or store records of correspondence if you contact our customer support team.

2.2 Information We Collect Automatically

When you visit our Site, certain information is collected automatically. This includes log data, which may comprise your IP address, browser type, operating system, referring URLs, and actions taken on our Site. We also collect information about your device, such as device type, unique device identifiers, and mobile network information.

We may collect general location information, such as the city or country you're accessing our Site from, based on your IP address. This helps us provide localized content and comply with regional regulations.

Like many websites, we use cookies and similar technologies to collect information about how you use our Site. These technologies help us analyze usage patterns, remember your preferences, and provide personalized experiences. For more detailed information about our use of cookies, please refer to our Cookie Policy.

3. How We Use Your Information

The information we collect serves various purposes aimed at providing, improving, and personalizing our services. Primarily, we use your information to deliver the services you've requested, such as creating and managing your account, processing transactions, and enabling your use of our AI persona features.

We analyze usage data, including conversation transcripts, to understand how people interact with our Site and services. This analysis is strictly for analytics and reporting purposes and helps us identify areas for improvement, fix technical issues, and develop new features that better meet our users' needs. The insights we gain from this analysis are crucial for enhancing user experience and making our services more intuitive and efficient. We do not use conversation transcripts for training AI models.

Your information also enables us to communicate with you effectively. This includes sending important updates about our services, responding to your inquiries or support requests, and, with your consent, sending promotional materials that we think may interest you.

Ensuring the security and integrity of our Site and services is paramount. We use the information we collect to detect, prevent, and address technical issues, fraud, or other potentially illegal activities. This helps us maintain a safe and reliable environment for all our users.

4. How We Share Your Information

While we consider your information to be a vital part of our relationship with you, there are certain circumstances under which we may share your information with third parties. We want to assure you that we do not sell your personal information to third parties.

We may share your information with service providers and business partners who perform services on our behalf. These may include cloud storage providers, payment processors, or analytics services. All such third parties are prohibited from using your personal information except to provide these services to us, and they are required to maintain the confidentiality of your information.

There may be instances where we are required to share your information for legal reasons. This could be in response to a valid legal process, such as a court order, subpoena, or search warrant. We may also share information if we believe it's necessary to comply with applicable laws, to protect our rights and property, to prevent fraud or other illegal activities, or to protect the personal safety of our users or the public.

In the event that our company undergoes a business transition, such as a merger, acquisition, or sale of all or part of its assets, your personal information may be among the assets transferred. We will notify you of any such change in ownership or control of your personal information.

5. Your Data Protection Rights

We believe in empowering our users with control over their personal information. Depending on your location, you may have certain rights under applicable data protection laws. These rights may include:

The right to access: You can request copies of your personal information that we hold. We may charge a small fee for this service.

The right to rectification: If you believe any information we hold about you is inaccurate or incomplete, you have the right to ask us to correct or complete it.

The right to erasure: You have the right to ask us to delete your personal information from our records at any time.

The right to restrict processing: You may have the right to request that we limit the way we use your personal information.

The right to data portability: You can request that we transfer your data to another organization or directly to you, in a structured, commonly used, and machine-readable format.

The right to object: You have the right to object to our processing of your personal information in certain circumstances.

If you wish to exercise any of these rights, please contact us using the information provided in the "Contact Us" section of this policy. We will respond to your request within the timeframe required by applicable law. Please note that we may need to verify your identity before processing your request.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include the nature of the information collected, the purpose for which it is used, and our legal and regulatory obligations.

For example, we keep basic user account information for as long as your account is active. Information related to transactions or financial records may be kept longer to comply with tax and accounting regulations. Conversation transcripts collected for analytics and reporting purposes are retained in accordance with our data retention schedule and deleted when no longer needed for these specific purposes. If you close your account, we may still retain certain information for analytical purposes and recordkeeping integrity, as well as to prevent fraud, enforce our terms and conditions, or take other actions permitted by law.

7. Security

Protecting your personal information is of utmost importance to us. We implement a variety of security measures to maintain the safety of your personal information when you enter, submit, or access your personal information. These measures include encryption of sensitive data, regular security audits, and strict access controls for our staff.

However, it's important to understand that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. We encourage you to take steps to protect your personal information, such as choosing a strong password and keeping it confidential.

8. International Data Transfers

As a global service provider, we may transfer your information to, and process it in, countries other than the country you live in. These countries may have data protection laws that are different from the laws of your country. However, we always ensure that any such transfers comply with applicable data protection laws and that your information remains protected to the standards described in this Privacy Policy.

When we transfer personal data from the European Economic Area, UK, or Switzerland to countries that have not been deemed to provide an adequate level of data protection, we use specific contracts approved by the European Commission, UK government, or Swiss authority (as applicable) that give personal data the same protection it has in Europe.

9. Children's Privacy

Our Site and services are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from children without verification of parental consent, we take steps to remove that information from our servers.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

If we make material changes to this policy, we will notify you here, by email, or through a notice on our home page, providing you the opportunity to review the changes before they become effective.

11. Cookie Policy

Our website uses cookies and similar technologies to enhance your browsing experience and provide personalized service. Cookies are small text files that are placed on your computer or mobile device when you visit a website. They allow the website to recognize your device and remember if you've been to the website before.

We use different types of cookies for various purposes, including essential cookies for website functionality, analytics cookies to understand how visitors use our site, and cookies for our interactive demo features. For more detailed information about the specific cookies we use, their purposes, and how you can manage them, please refer to our Cookie Policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, we encourage you to contact us. We are committed to addressing your inquiries and resolving any potential issues in a timely and effective manner.

You can reach us at:

Email: support@anam.ai

We will respond to your request within the timeframe required by applicable law and make every effort to resolve your concerns.