Table of Contents
Summary
We interviewed Adam Liska, CEO and Co-Founder of Glyphic. He shared how Glyphic, an AI sales intelligence platform that helps teams scale go-to-market with AI agents rather than headcount, integrated Anam's interactive avatars into their platform. By transforming how sales teams engage with intelligence and coaching, Glyphic enables reps to practice and execute with greater speed and confidence. This case study explores how Anam's interactive avatar SDK enabled Glyphic to create a differentiated product experience that delivers measurable ROI through engagement, adoption, and faster rep productivity.
Key Results
The Challenge
Despite Glyphic's best-in-class expertise in sales intelligence and go-to-market execution, the team faced critical barriers to impact:
The Consumption Gap: Sales teams had access to valuable insights but no natural way to consume them in ways that changed behavior and drove execution.
The Engagement Problem: Voice-only and text-based alternatives failed to hold attention. Reps would lose patience, lose focus, and disengage before completing sessions limiting the impact of even the best underlying intelligence.
The Onboarding Challenge: Getting new sales reps to productivity quickly is resource-intensive, and traditional enablement methods struggle to deliver personalized coaching at scale.
The Solution
Glyphic evaluated interaction modalities and found that Anam's interactive avatars created a fundamentally more natural experience for sales reps.
"The main difference we saw was around the length of conversation. People would engage with video personas much longer than with text or voice," Adam explains.
Accelerated Time-to-Market: Anam's SDK enabled Glyphic to go from evaluation to production in just 2 days.
Seamless Implementation: The integration process was fast and straightforward, allowing the team to move quickly without significant engineering overhead.
Natural User Experience: Anam's video agents replicated the conversational dynamics of real sales interactions, making practice feel intuitive and familiar rather than synthetic.
The Results
Anam's AI video agent interface maximized Glyphic's adoption, session depth, and customer outcomes while delivering measurable business impact:
90% Adoption in Week One: The fastest product rollout in Glyphic's company history, with nearly all users engaging immediately.
Significantly Longer Engagement: Video persona sessions generated substantially longer conversations compared to text and voice alternatives, where users routinely disengaged early.
20% Faster Sales Cycles: Interactive avatars became a competitive differentiator that accelerated deal velocity for Glyphic's customers.
30% Faster Time-to-Value: New sales reps reached full productivity weeks sooner through AI-powered conversational coaching tailored to individual development needs.