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AI avatar disclosures help people understand when they are interacting with an AI system. Requirements vary by jurisdiction, audience, and use case, so use a notice that is appropriate for each experience.

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Disclosing an AI avatar

The wording should make it clear that the person is interacting with AI. For example:
  • AI avatar
  • AI-generated avatar
  • You are speaking with an AI avatar
A company or product name on its own may not communicate that the avatar is AI-generated. You can use a visual label, an opening message, or another clear and accessible notice that fits your experience and the requirements that apply to it.

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Who controls the experience

From 2 August 2026, Anam-controlled experiences will include a built-in AI avatar disclosure. The presentation may differ by surface. If you use an Anam SDK or another custom integration and control the user interface, make sure your application provides any disclosure required for your users and use case.

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EU AI Act Article 50

Article 50(1) of the EU AI Act is a common reason to add an AI avatar disclosure. It applies from 2 August 2026. People in the EU who interact directly with an AI system must be informed that they are interacting with AI, unless this is already obvious. The European Commission says the notice must be:
  • provided from the start of the first interaction
  • clear and distinguishable
  • presented in an accessible way
The rules do not prescribe exact wording or state that a visual notice must remain on screen throughout the session. A clear notice at the start of the interaction may be sufficient, depending on the implementation and context. The rules can also apply to providers outside the EU when the system’s output is used in the EU.

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Machine-readable marking

Article 50(2) contains a separate requirement for generated content to be marked in a machine-readable format. A visible interaction notice does not replace that requirement. The Commission describes a limited grace period until 2 December 2026 for the marking and detection obligations of eligible systems placed on the market before 2 August 2026. See the Commission FAQ for the current scope and exceptions.
This page provides general product guidance, not legal advice. See the European Commission’s Article 50 FAQ and the text of Article 50.
Last modified on July 26, 2026